Being An Expert Is A Journey
Who chooses your destination?
Who determines how it starts?
Who decides the path?
5 Steps To Becoming An Expert
Your expertise journey begins today.
You've spent your life in the first phase developing your craft, gaining knowledge, and honing your skill. Now it's time to start phase 2 of your journey… sharing your knowledge with the world.
“We are the true experts. There are a lot of wanna be's out there who haven't worked a day in their life. The true experts in this world are people like you and me who have lived a full live, worked a dozen jobs, figured life out and now have so much knowledge to share…”
I had stacks and stacks of yellow legal pads with ideas and to-do lists from many years past. I was very proud of the fact that I had so many items on my to-do lists. It made me feel productive. But in reality nothing was getting done. My brain was overwhelmed from overload. I ran across a podcast episode from Brook Castillo about getting rid of your to-do list. Brook Castillo – Throw Away Your To-Do Listhttps://thelifecoachschool.com/podcast/261/ I was reluctant to get rid of my treasured list. It was a badge of honor to me. At least, that was the
Your course may be a great fit for a wide range of people, but your marketing never is. The big mistake many course creators make is creating a sales page that speaks to the masses. Marketing to everyone means you are marketing to no one. Choosing an avatar, ideal customer profile, will help you make better decisions when marketing your training. When we were creating our Etsy™ crafting course we were all over the place with ideas. We jumped in headfirst without considering who we were serving. The initial planning was messy, to say the least. Our training modules became
We all desire to be successful. I think it's in our DNA as a species. We are the only species on the planet that can plan and think about our thinking. My dog doesn't wake up in the morning with a list of to dos in her head. They don't have a list of 5 and 10 year accomplishments they are working toward. There are people who dream big of what their lives could be. I like to believe that I am in that group. But allowing it to go further than just a dream is where most people fall