Measuring the results of your webinar should not be an after-thought. When we are planning for a new webinar, “how will we measure this?” is a must topic of discussion. Most webinar platforms give you some sort of reporting feedback on your webinars, but I would also include Google Analytics and any other tracking tools you have available. Planning for measurement is key to getting the right answers. Planning to measure starts by asking the right questions. Mainly, ‘How will we know if this webinar is working?’. Then put the analytic tools in place to give you that information. I

I enjoy playing golf. I’m not very good, but I do enjoy playing. Because I’m not all that great at golf one of the most important parts of my game is how I ‘tee up’ the ball at the beginning of each hole. I need the ball set at the perfect height for my swing to connect. And how I connect sets the tone for the entire mood I’m in while playing that round. If I hit the ball far, I’m likely to have a tremendous round because I’m starting with a winning attitude. It’s all in the setup for