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Measuring the results of your webinar should not be an after-thought. When we are planning for a new webinar, “how will we measure this?” is a must topic of discussion. Most webinar platforms give you some sort of reporting feedback on your webinars, but I would also include Google Analytics and any other tracking tools you have available. Planning for measurement is key to getting the right answers. Planning to measure starts by asking the right questions. Mainly, ‘How will we know if this webinar is working?’. Then put the analytic tools in place to give you that information. I