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Becoming An Expert Blog

How do you know if your webinar is working?

Measuring the results of your webinar should not be an after-thought. When we are planning for a new webinar, “how will we measure this?” is a must topic of discussion. Most webinar platforms give you some sort of reporting feedback on your webinars, but I would also include Google Analytics and any other tracking tools you have available. Planning for measurement is key to getting the right answers. Planning to measure starts by asking the right questions. Mainly, ‘How will we know if this webinar is working?’. Then put the analytic tools in place to give you that information. I …

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Tee-Up An Excited Audience For A Webinar

I enjoy playing golf. I’m not very good, but I do enjoy playing. Because I’m not all that great at golf one of the most important parts of my game is how I ‘tee up’ the ball at the beginning of each hole. I need the ball set at the perfect height for my swing to connect. And how I connect sets the tone for the entire mood I’m in while playing that round. If I hit the ball far, I’m likely to have a tremendous round because I’m starting with a winning attitude. It’s all in the setup for …

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Gain Focus With A Brain Dump

I had stacks and stacks of yellow legal pads with ideas and to-do lists from many years past. I was very proud of the fact that I had so many items on my to-do lists. It made me feel productive. But in reality nothing was getting done. My brain was overwhelmed from overload. I ran across a podcast episode from Brook Castillo about getting rid of your to-do list. Brook Castillo – Throw Away Your To-Do Listhttps://thelifecoachschool.com/podcast/261/ I was reluctant to get rid of my treasured list. It was a badge of honor to me. At least, that was the …

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who is your ideal customer?

Avatar – Choosing Your Ideal Customer

Your course may be a great fit for a wide range of people, but your marketing never is. The big mistake many course creators make is creating a sales page that speaks to the masses. Marketing to everyone means you are marketing to no one. Choosing an avatar, ideal customer profile, will help you make better decisions when marketing your training. When we were creating our Etsy™ crafting course we were all over the place with ideas. We jumped in headfirst without considering who we were serving. The initial planning was messy, to say the least. Our training modules became …

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Setting Yourself Up For Success

We all desire to be successful. I think it’s in our DNA as a species. We are the only species on the planet that can plan and think about our thinking. My dog doesn’t wake up in the morning with a list of to dos in her head. They don’t have a list of 5 and 10 year accomplishments they are working toward. There are people who dream big of what their lives could be. I like to believe that I am in that group. But allowing it to go further than just a dream is where most people fall …

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what is the best version of you?

3 Secrets To Get Amazing Results

3 Secrets To Get Amazing Results How would your life be different if the best version of you always showed up?   Doing your best work isn’t in the effort, it’s right between your ears.    Learning the skill of tapping into a better state of mind is easier than you might think. This is where your “A-Game” comes from. It will deliver dividends of progress and better relationships.    Is it possible to change your mood and mental direction at a moment’s notice?   Imagine this… You come home from a long, hard day’s work. You are standing at …

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