Taking your message to the masses.

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who is your ideal customer?

Avatar – Choosing Your Ideal Customer

Your course may be a great fit for a wide range of people, but your marketing never is. The big mistake many course creators make is creating a sales page that speaks to the masses. Marketing to everyone means you are marketing to no one. Choosing an avatar, ideal customer profile, will help you make better decisions when marketing your training. When we were creating our Etsy™ crafting course we were all over the place with ideas. We jumped in headfirst without considering who we were serving. The initial planning was messy, to say the least. Our training modules became …

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Setting Yourself Up For Success

We all desire to be successful. I think it’s in our DNA as a species. We are the only species on the planet that can plan and think about our thinking. My dog doesn’t wake up in the morning with a list of to dos in her head. They don’t have a list of 5 and 10 year accomplishments they are working toward. There are people who dream big of what their lives could be. I like to believe that I am in that group. But allowing it to go further than just a dream is where most people fall …

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what is the best version of you?

3 Secrets To Get Amazing Results

3 Secrets To Get Amazing Results How would your life be different if the best version of you always showed up?   Doing your best work isn’t in the effort, it’s right between your ears.    Learning the skill of tapping into a better state of mind is easier than you might think. This is where your “A-Game” comes from. It will deliver dividends of progress and better relationships.    Is it possible to change your mood and mental direction at a moment’s notice?   Imagine this… You come home from a long, hard day’s work. You are standing at …

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Why I Do This

I like to dream… of what could be in my future. I know it can be better and I’m committed to finding a way to make it happen. My name is Skip Foster. I’m currently 54 years old and I restructured my life when I was 49. I was determined to not turn 50 without a solid plan regarding the rest of my life. I was certain there was something better out there for me. I felt stuck in the box that I had created for myself. Each day would pass… each month would pass… and each year would pass …

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Life On Autopilot

For our entire life, our brain spends it’s time learning how we operate and flow through the day. This is actually a good thing. There is such a thing as information overload. God has created us to be amazing beings. Our mind is a wonderland of synapses and pathways that create our memories and our habits. I’m glad that I’ve graduated beyond needing a checklist to get my morning routine accomplished. Wake up, brush teeth, shower, comb hair, get dressed, make coffee, go to the gym. etc. Those things happen on autopilot. Subconsciously moving through the day. The danger comes …

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My Day Became More Productive By Eliminating This One Thing

I had a sacred cow in my life and I was so proud to own it. Well, it didn’t really have any physical value, but I kept it with me everywhere I went. Little did I know that this sacred piece of distraction was killing my productivity during the day. What was it? A spiral bound notebook. Yup, the kind you use in school. And believe me it was full from cover to cover. I even had several full ones that I didn’t know what to do with and would often take with me if I went on to a …

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